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Lead, Brand Marketing at Green Africa Airways Limited

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Green Africa Airways Limited is a value airline based in Lagos, Nigeria. We are a new carrier that offers safe, reliable and affordable air travel to a much broader group of customers. This positions us as a significant contributor to the economic development of Nigeria and the African continent.

We are recruiting to fill the position below:

Job Title: Lead, Brand Marketing

Location: Lagos, Nigeria
Job Function: Commercial Studios
Employment Type: Full Time
Experience level: Experienced
Workplace Type: Onsite

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Job Role

  • Develop and implement comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement.
  • Create and maintain a consistent brand identity, ensuring all brand touchpoints align with the company’s vision, values, and positioning.
  • Collaborate with cross-functional teams, including Commercial Studios, Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience.
  • Manage and oversee all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events.
  • Monitor industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning.
  • Develop and maintain strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage.
  • Lead crisis management and reputation management efforts, ensuring effective communication during challenging situations.
  • Conduct market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies.
  • Collaborate with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints.
  • Monitor and analyze brand performance metrics, track campaign effectiveness, and provide regular reports to senior management.

Qualifications

  • Bachelor’s Degree in any related field
  • Proven track record of developing and executing successful brand marketing campaigns and initiatives.
  • Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms.
  • Experience in managing media relations, PR activities, and crisis communication.
  • Solid understanding of digital marketing channels, social media platforms, and content marketing strategies.
  • Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment.
  • Strategic mindset and creative problem-solving skillset
  • Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively.

Must have skills:

  • Creative thinking
  • Brand Advocacy
  • Relationship Building
  • Communication
  • Brand Strategy
  • Stakeholder Management

Good to have skills:

  • Analytical skills
  • Leadership Charisma.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online

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